Jubilee Gardens new visitor data insights
Our latest report provided by Cross River Partnership on behalf of South Bank BID offers a detailed picture of how people moved through Jubilee Gardens between July and September 2025. Sensors at the Gardens’ two main entrances – the north entrance closest to Hungerford Bridge and the south entrance next to the London Eye – recorded average daily pedestrian counts of around 9,400 each, showing consistently high levels of activity throughout the summer.
This matches our broader understanding of how people arrive in the Gardens: of the 5.5 million visitors each year, we estimate that around 60% enter from the riverside walkway and 40% from Belvedere Road. In previous years, the balance was weighted much more heavily towards the riverside, but the opening of new pedestrian routes through Southbank Place has made the Belvedere Road entrance significantly more accessible and appealing. Even so, the riverside route continues to deliver very strong footfall.
Across the two riverside entrances monitored for this report, July and August were the busiest months, supported by warm weather and school holidays, while September was naturally quieter. Later in the season, the north entrance became notably busier, suggesting it is increasingly used as an alternative route during congestion around the London Eye.
Daily patterns also stand out: the south entrance shows clear lunchtime peaks as office workers use the Gardens to relax, while the north entrance sees stronger late-afternoon movement as people pass between Hungerford Bridge, the riverfront and nearby attractions.
