Improving Visitor Experience: New Signage for Jubilee Gardens

New signage plans for Jubilee Gardens

We’re updating the signs and information panels across Jubilee Gardens to make them clearer, more accessible and more informative for everyone who visits. The current signs were installed back in 2012 and, after more than a decade of service, are showing their age.

What’s changing

We’ll shortly be applying for advertising consent – the formal planning process for signage – for a series of improvements across the site. The plans include new totem signs at all the Gardens’ entrances to welcome visitors, explain how the space can be used, and include tactile and braille maps for visitors with visual impairments. These will replace the smaller signs currently on the grass.

At the two riverside entrances, new information panels will feature video screens sharing the history of the site and the Trust’s role in caring for it. These and additional panels near the playground will also tell more of the Gardens’ story, especially important as we approach the 75th anniversary of the Festival of Britain in 2026.

The new signage will include details about the tree species in the Gardens, information about the work of the Jubilee Gardens Trust, and guidance to help visitors enjoy, respect and donate to support the Gardens.

Sharing our key messages

Following feedback and experiences during the pandemic, the updated signage will make key site rules easier to understand – such as the Gardens’ no-alcohol policy, which helps keep the space safe, welcoming and family-friendly.

Our 2024 visitor research showed that while most people love Jubilee Gardens, many aren’t aware that it’s managed by a local charity rather than the council. The new signs will help highlight the role of the Jubilee Gardens Trust and how people can get involved or support our work.

Designed with local input

The proposals have been developed by our Communications and Fundraising Committee, ensuring input from trustees appointed by local residents and businesses, as well as external experts. We’ve been in touch with relevant Lambeth officers who confirmed our preference for Legible London style totems at the entrances.

And our proposals were reviewed by Tom Lister of People Friendly Ltd, accessibility consultant to the 2012 re-landscaping project, who provided specialist advice on colour contrast, text size, and layout – helping to ensure the new signage is as legible and inclusive as possible.

We’ll keep you updated as our new signage and exhibition project progresses. Sign up to our quarterly newsletter to be the first to hear the news.

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